DNA-03 · Build the Growth Engine
Give the Chapter a simple trigger that helps people recognize and introduce the right opportunity.
01 · Purpose / End Goal
Give the Chapter a simple trigger that helps people recognize and introduce the right opportunity.
Core truth
Anyone who needs my service is not referable. Specific moments, problems, people, and language make opportunities visible.
This Director guide will be expanded and refined during its build cycle.
02 · Required whole-room exercise
Live activity
Complete: When you hear or see ___, think of me because ___. A partner repeats it back; if it cannot be remembered, make it more specific.
03 · Content
Anyone who needs my service is not referable. Specific moments, problems, people, and language make opportunities visible.
Give the Chapter a simple trigger that helps people recognize and introduce the right opportunity.
Strategic invitations and higher-quality referrals.
Six-week Chapter challenge
Each Member teaches one repeatable referral trigger, one proof story, and the preferred introduction language.
Create one ten-second referral trigger.
Add a credible result story and a clear introduction request.
Build triggers for different ideal-client situations and teach referral partners to use them.
04 · Minute-by-minute script
In development
It will include the exact talk track, movement, questions, timing, coaching notes, exercise, Regional Bridge, personal action, and close—without slides or notes in hand.
Refine this presentation05 · After the presentation
Required outcome
One observable behavior. One owner. One date. One proof.
06 · One week before the visit
Hello [Chapter Name] Family,
Next week, your Director Consultant will bring an interactive presentation designed to help every Member strengthen their results and their Chapter.
Make It Easy to Refer You: Referral Clarity
Give the Chapter a simple trigger that helps people recognize and introduce the right opportunity.
Before next week’s meeting
[Add one simple preparation question that creates curiosity.]
Regional Resource
[Current resource or event, value, date, and access instructions]
See you next week!
Rehearsal resources
The condensed six-part guide for rehearsal, coaching, and delivery preparation.
Use this to learn the flow. It is never displayed or held during the Chapter presentation.
Coming during this cycleThe approved coaching video will live here with this presentation forever.
Version history
| Version | Date | Change | Status |
|---|---|---|---|
| 0.1 | July 16, 2026 | Curriculum concept and six-week challenge established. | In development |
