DNA-01Current cycle
Year 1 · Build the Growth Engine
Growth Is the Result: The Chapter Excellence Flywheel
Understand why improving the Chapter experience is a direct business-growth activity.
The complete curriculum
Every presentation.
One connected journey.
Fourteen six-week cycles build the behaviors behind trusted relationships, remarkable Chapter experiences, strong results, and sustainable growth.
All 14Current cycleYear OneYear Two
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DNA-02Up next
Year 1 · Build the Growth Engine
Trust Before Transactions: One-to-Ones That Matter
Turn one-to-ones from calendar activity into the knowledge and trust required for confident referrals.
DNA-03In development
Year 1 · Build the Growth Engine
Make It Easy to Refer You: Referral Clarity
Give the Chapter a simple trigger that helps people recognize and introduce the right opportunity.
DNA-04In development
Year 1 · Build the Growth Engine
Build the Room Your Business Needs: Contact Spheres
Identify the missing professions that can make the Chapter more valuable to Members, Visitors, and clients.
DNA-05In development
Year 1 · Build the Growth Engine
Invite With Purpose: Grow by Serving
Make inviting feel like offering value to the right person, not asking a favor or filling a quota.
DNA-06In development
Year 1 · Build the Growth Engine
The Welcome Is the Meeting: A Remarkable Visitor Journey
See the meeting through a first-time Visitor's eyes and remove moments that create uncertainty or discomfort.
DNA-07In development
Year 1 · Build the Growth Engine
From Visitor to Valued Member: The First 90 Days
Help the right applicant become connected, capable, and productive before early uncertainty turns into disengagement.
DNA-08In development
Year 2 · Make Excellence Self-Sustaining
Retention Is Everyone's Job: Notice, Appreciate, Reconnect
Protect the relationships and business value the Chapter has already worked to build.
DNA-09In development
Year 2 · Make Excellence Self-Sustaining
Power Teams With a Purpose: Collaborate to Create Opportunity
Turn a group of related professions into a deliberate business-development team.
DNA-10In development
Year 2 · Make Excellence Self-Sustaining
Give Referrals You Would Be Proud to Receive
Protect trust and improve results with qualified, permission-based, well-positioned introductions.
DNA-11In development
Year 2 · Make Excellence Self-Sustaining
Make Every Minute Worth Attending: The Meeting of Excellence
Create a weekly meeting that Members value, Visitors trust, and leaders can reproduce.
DNA-12In development
Year 2 · Make Excellence Self-Sustaining
Culture Is What We Celebrate and Permit
Build a Chapter where expectations are clear, contribution is recognized, and difficult conversations protect relationships.
DNA-13In development
Year 2 · Make Excellence Self-Sustaining
Leaders Create Owners: Build the Next Team Before You Need It
Reduce burnout and make service roles a path for Member growth rather than a last-minute obligation.
DNA-14In development
Year 2 · Make Excellence Self-Sustaining
The Self-Leading Chapter: The Six-Week Excellence Loop
Give the Chapter a simple operating rhythm for improving without waiting to be rescued.