DNA-12 · Make Excellence Self-Sustaining
Build a Chapter where expectations are clear, contribution is recognized, and difficult conversations protect relationships.
01 · Purpose / End Goal
Build a Chapter where expectations are clear, contribution is recognized, and difficult conversations protect relationships.
Core truth
Posters do not create culture. Repeated behavior, recognition, and what leaders kindly address create culture.
This Director guide will be expanded and refined during its build cycle.
02 · Required whole-room exercise
Live activity
Name one behavior to celebrate and one needing a respectful standard, then rewrite both as observable actions rather than personality judgments.
03 · Content
Posters do not create culture. Repeated behavior, recognition, and what leaders kindly address create culture.
Build a Chapter where expectations are clear, contribution is recognized, and difficult conversations protect relationships.
Ownership and a deeper leadership bench.
Six-week Chapter challenge
Recognize the desired behavior every week and complete one needed accountability conversation using curiosity, clarity, and support.
State the expected behavior and recognize a real example.
Use consistent, private, role-appropriate conversations when expectations are missed.
Teach leaders and future leaders to reinforce culture without rescuing, shaming, or avoiding.
04 · Minute-by-minute script
In development
It will include the exact talk track, movement, questions, timing, coaching notes, exercise, Regional Bridge, personal action, and close—without slides or notes in hand.
Refine this presentation05 · After the presentation
Required outcome
One observable behavior. One owner. One date. One proof.
06 · One week before the visit
Hello [Chapter Name] Family,
Next week, your Director Consultant will bring an interactive presentation designed to help every Member strengthen their results and their Chapter.
Culture Is What We Celebrate and Permit
Build a Chapter where expectations are clear, contribution is recognized, and difficult conversations protect relationships.
Before next week’s meeting
[Add one simple preparation question that creates curiosity.]
Regional Resource
[Current resource or event, value, date, and access instructions]
See you next week!
Rehearsal resources
The condensed six-part guide for rehearsal, coaching, and delivery preparation.
Use this to learn the flow. It is never displayed or held during the Chapter presentation.
Coming during this cycleThe approved coaching video will live here with this presentation forever.
Version history
| Version | Date | Change | Status |
|---|---|---|---|
| 0.1 | July 16, 2026 | Curriculum concept and six-week challenge established. | In development |
